Transforming the commercial discipline of clean technology adoption.
Clean technologies are increasingly well understood technically. Understanding how those technologies are progressing commercially through adoption is far less structured.
Cleantera brings structure to this challenge through a defined adoption landscape, proprietary commercial-adoption methodology and question-led Reviews.
Commercial adoption needs its own discipline.
Technical understanding alone does not explain how a clean technology is progressing commercially.
Ecosystem participants need a structured way to understand where technologies stand, what is shaping their progression, and how adoption is evolving.
Where does it stand?
Understand the commercial-adoption position of a technology pathway.
How does it compare?
Understand the commercial differences between relevant alternatives.
How is it changing?
Understand how commercial-adoption position is evolving over time.
What is happening?
Understand the wider commercial-adoption picture across the domain.
Cleantera is structured around answering key commercial questions in clean technology adoption.
How Cleantera works
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The Review informs the decision.
BETTER-INFORMED CLEAN TECHNOLOGY ADOPTION DECISIONS
ADOPTION ZONE / Structure the landscape
Qualifying technology pathways organised through a consistent Cleantera Adoption Taxonomy™.
Cleantera continuously reviews selected clean-technology domains to identify technologies that meet its eligibility criteria for commercial-adoption Reviews.
CLEANTECH ADOPTION ENGINE™ / Understand commercial adoption
Cleantera's proprietary methodology creates a consistent view of commercial position, movement and progression.
The Tech Adoption Engine™ brings structure to the commercial forces and conditions shaping technology adoption.
CLEANTERA REVIEWS / Answer the commercial question
Essential · Compare · Monitor · Panorama.
Each Review applies the proprietary methodology to answer specific commercial questions.